A delegation from the Ministry of Planning and Economic Development, along with the Central Bank of Egypt, representatives of a number of banks, the National Council for Women, and the Foundation for a Dignified Life, participated in a field visit to the Sahel Saleem Center in Assiut Governorate, as the first executive steps to implement the "financial inclusion" strategy within the framework of the national project for the development of the Egyptian countryside: good life.
In this context, Dr. Hala Al-Saeed, Minister of Planning and Economic Development, referred to the successful strategic partnership with the Central Bank of Egypt, banks, the Good Life Foundation and relevant authorities, with the aim of integrating the "financial inclusion" strategy into the presidential initiative.
Al-Saeed stressed the importance of field visits to the targeted centers in a "dignified life", to monitor the actual needs of the citizens of these centers and their affiliated villages, and the availability of financial infrastructure, to provide a package of various banking services and products.
For his part, Dr. Jamil Helmy, Assistant Minister of Planning for Follow-up Affairs of the Sustainable Development Plan, and General Supervisor of the “Decent Life” initiative, stressed the importance of integrating the citizen into the state’s development plans, as a key partner in the development process, within the framework of settling sustainable development goals at the governorate level. This is achieved by identifying the development status within the geographical scope of the initiative and the services to be provided.
It is worth noting that the "financial inclusion" strategy in the "Decent Life" initiative includes providing multifunctional automated teller machines (ATMs), expanding the deployment of electronic payment machines (POS, MPOS and QR code), providing mobile ATM cars, as well as developing Branches of the Agricultural Bank and the opening of new branches, in addition to providing banking products and services, including financing micro-enterprises, opening an economic activity account for craftsmen and micro-enterprises that do not have a commercial register or a license to practice the activity, and the mechanization of payments and receipts, and the expansion of the issuance of prepaid “meeza” cards. Payment, especially for university students, pensioners and remittance clients, issuing e-wallets, as well as providing appropriate products and services that help recipients of remittances from abroad obtain their money, expanding the base of beneficiaries of plant and animal production loans, and enhancing the role of the Egyptian Agricultural and Rural Development Company owned by the Agricultural Bank in Providing all aspects of support and assistance to farmers and producers, and participating in activating the electronic agricultural platform.
The "financial inclusion" strategy also includes providing micro-credit through the "Bab Rizq" program, activating the electronic payments and collection system, expanding support for small and medium-sized activities, and financing the application of the modern irrigation system in agricultural lands, which contributes to increasing productivity, as well as providing fertilizers. Preserving the quality of agricultural lands, through financing the establishment of drip irrigation and sprinkler networks, financing the solar energy generation program with agricultural activities, financing biogas generation units, as well as expanding financial education programs through launching promotional campaigns with various available means (Branch on wheel), to publish and distribute various products and services, and cooperate with NGOs to provide awareness, financial education and various banking services.
It is noteworthy that the delegation includes representatives of 8 banks: the National Bank of Egypt, Banque Misr, Banque du Caire, Alex Bank, Qatar National National QNB, Commercial International CIB, The United Bank, and Export Development.
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